Estonian creative industries delegation visit to Stockholm

/11 September/

Tallinn Music Week was proud to be part of the organizing team of Minister Indrek Saar’s working visit to Stockholm together with a Creative Industries delegation. It was the first joint delegation abroad of this kind in history or Ministry of Culture / Kultuuriministeerium, hosted jointly with Ettevõtluse Arendamise Sihtasutus - Enterprise Estonia and Estonian Embassy in Stockholm, in collaboration with Tallinn Music Week and Eesti Disainikeskus/Estonian Design Centre.

By Helen Sildna, Tallinn Music Week

Many people invested their valuable time, good faith and contacts in this. Makes all the difference to have such amazing friends for Estonia like Mr. Pär Nuder (Former Minister of Finance in Sweden) and Mr. Anders Ljunggren, Swedish Ambassador to Estonia. Huge thanks also to Ms. Ulrica Risso from the Department for Promotion of Sweden, Ministry for Foreign Affairs for organizing a networking session with Swedish companies.

The focus of the visit was two-fold: learning and exchange on Creative Industries and joining our brain power on how to strengthen a hub of positivity in Narva. Using the tool of creativity for making sustainable change. These three days managed to encompass a month worth of knowledge, learning, debate and deep discussion, fun, arts and inspiration.

So what happened?

A visit to the super inspiring Transformator Design Group - a service design, fine tuned towards the goal of designing a better society, with empathy and sophistication. "From assumption to insight / better product is the new marketing / wiser process instead of campaigns / innovation based on empathy / keeping close to the arts" - are some of the snippets of wisdom they said.

At our visit to Telia head offices in Stockholm and their innovation lab Division X we found out that creative content is essential to the company and talent is their ultimate asset. We are very proud of our long-time partnership with Telia Eesti, huge thanks to Katrin Isotamm for making the visit happen.

The concert by Estonian Festival Orchestra, conducted by maestro Paavo Jarvi at Berwaldhallen. Erkki-Sven Tüür's accordion concerto "Prophecy" with Ksenija Sidorova received a wild standing ovation.

Party and reception at Fotografiska. Hosted and opened by Jan Broman, the founder of this brilliant privately run and funded gallery of photography that soon will expand to a few more carefully selected cities in the world, bringing their art of good taste and impeccable service to a wider audience. Records played by Heidy Purga, member of the Parliament of Estonia.

A discussion on Swedish Creative Industries Policy at the Estonian Embassy in Stockholm hosted an impressive line-up of speakers: Niklas Johansson (State Secretary to Minister for Enterprise and Innovation), Ulrica Risso (Department for Promotion of Sweden, Trade and CSR, Ministry of Foreign Affairs), Robert Nilsson (Deputy Director, Ministry of Culture of Sweden). As Niklas Johansson was pointing out: "Our goal is creating a welfare state, an equal society where we do not protect jobs, but we protect people. There is a constant need to innovate and learn. Creative Industries are an integral part of the process."

A visit to Hyper Island was another eye-opener. Education innovation on lifelong learning. They see there a shift in the type of skills we need today - instead of having great demand on programmes on digitalization and tech as in previous years, they increasingly see there a need to teach people on culture and leadership - basic skills on collaboration, group dynamics, different perspectives, self awareness and sustainable progress.

Tallinn Music Week is proud to see ourselves as a tool for enhancing creativity and creating more opportunities. We do believe that creativity, talent, more opportunities and inclusion of human resource is crucial to sustainable societies in the long run.

Thanks to everyone who participated, we had an amazing time!

Photo by Kadri Unt

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