A few weeks ago, the European Commission’s DG EAC has selected Le Bureau Export, in partnership with KEA, Music Austriaand Factory 92, and in association with EMEE, to provide a Study on a European Music Export Strategy
This study is conducted in the context of the Preparatory Action “Music Moves Europe: Boosting European music diversity and talent”. This action was officially launched by Commissioner Tibor Navracsics for Education, Culture, Youth and Sport, in February 2018 and earmarked 1.5 million EUR aims to test suitable actions for more targeted EU funding for music post-2020.
Amongst its different objectives, the preparatory action aims to develop a strategic approach for the promotion of European music on the international market. Our study aims to inform and deliver on this objective.
We will develop this European Music Export through:
a mapping and gap analysis of music export support schemes in Europe;
identification of success factors for the export of European music in key international markets (i.e. USA, Canada, China and one African country to be determined);
Boost intra-European cultural diversity and circulation of work;
the identification of the challenges, opportunities and success factors for the export of European music talent and repertoire
A conference with European music stakeholders to test and share the recommendations. Formulation a forward-looking Strategy and of policy recommendations for both policy-making at national and European level as well as for decision-making within the sector.