The Commission's proposal to reinforce the EU's cultural and creative sectors is focused on three areas: MEDIA – the Creative Europe programme to support the EU's film and other audiovisual industries; Culture; and cross-sectoral action:
1. MEDIA: €1.081 billion will fund audiovisual projects and stimulate competitiveness in the audiovisual sector in Europe. The MEDIA programme will continue to support the development, distribution and promotion of European films, TV programmes and video games. In the coming years, more money will be invested in the international promotion and distribution of European works and innovative storytelling, including virtual reality. An online directory of EU films will be created to reinforce the accessibility and visibility of European works.
2. CULTURE: €609 million from the new budget will be allocated to promoting Europe's cultural and creative sectors. Cooperation projects, networks and platforms will be set up to connect talented artists across Europe and make it easier for creators to cooperate across borders.
3. ACROSS CULTURAL AND MEDIA SECTORS: €160 million will fund SMEs and other organisations working in the cultural and creative sectors. The funding will also be used to promote cultural policy cooperation across the EU, to promote a free, diverse and pluralistic media environment, and to support qualitative journalism and media literacy.
Culture has a positive role to play in reinforcing the resilience of European society and our economy. Due to digitisation and global competition, stronger support is needed for the European cultural and creative sectors. More can be done to stimulate cross-border productions, to ensure that European works are more widely distributed, and to ensure we make the most out of digital technology, while maintaining Europe's cultural and linguistic diversity. In addition, by reinforcing culture and creativity in the EU, we can better support media freedom and pluralism, crucial for maintaining open, inclusive and creative societies. This is why the Commission is proposing an increase of funding for the Creative Europe programme.