NDPC launches a report on engagement between creative industries and tourism

Northern Dimension Partnership on Culture launches a new report, exploring creative industries and tourism linkage challenges. “Mapping exercise: How could creative industries foster innovation in tourism in the Northern Dimension area?” is financially supported by the European Commission and developed by PROMAN for the NDPC. This report is supplemented by reports from 11 Northern Dimension countries on the development of their CCS/CCIs and tourism sector.

The aim of the report was to investigate the ecosystem and good practice examples of creative industries and tourism sector cooperation in the Northern Dimension countries, as well as to provide evidence and guidance on further action needed in order to accelerate innovation potential that creative industries could bring to tourism development.

The report demonstrates that there is already a substantial level of engagement between both sectors in the Northern Dimension countries. However, there is a room for improvement, since many CCS/CCI – tourism sector cooperation possibilities in ND countries are ‘under-utilised’ and require intervention, although there is no classic ‘market failure’. A list of recommendations drawn from the report suggests a variety of steps to be taken and opportunities that would arise from a targeted and thought-out CCS/CCIs and tourism sector co-creation.

NDPC expects that this report will lay foundations for a more productive dialogue and introduction of concreate measures to provide a further fruitful interaction between both sectors in the Northern Dimension area.

Download a full report here.

Contact: Ilze Gailīte-Holmberg, Senior Adviser of the Northern Dimension Partnership on Culture, e-mail: ndpc@norden.lv