To facilitate relationships between the creative industries in Russia and Northern Europe, the project used the Creative Business Cup to build an international network and promote the best Russian entrepreneurs on a global basis.
The Creative Business Cup is the only annual global business development event in the NDPC region that reaches entrepreneurs and business developers in more than 50 countries. A global jury, investors and CCI experts from around the world provide a unique atmosphere and an international stepping stone for entrepreneurs from a large number of cultural and creative industries (CCI).
Thanks to NDPC funding for 2013, the project managed to kick-start the Russian chapter of the Creative Business Cup. In 2014, the project’s goal was to integrate Russian CCI entrepreneurs into the regional scene by bringing them to the Creative Business Cup main event in Denmark and introducing them to other regional players. In addition to entrepreneurs, policymakers are another target audience, since very little policy was being made on CCI in Russia. The evaluation criteria included, among other things, originality, creativity and market potential.
Since then, the Russian national Creative Business Cup competition, organised by the Creative Industries Agency, has been attracting entrepreneurs and innovators from all over country in such creative sectors as advertising, architecture, design, gastronomy, performing arts, fashion, computer games and software, multimedia, arts and crafts, literature and publishing.