This manual, by Have Kommunikation, one of the leading communications agencies in Scandinavia, is based on many years of experience working with the cultural and creative industries and an analysis of CCI projects supported by the NDPC.
The manual focuses on the creation of stories, successfully reaching audiences, using social media and other distribution channels, as well as prioritising the media landscape.
The goal of the manual is to assist every CCI project manager in navigating the increasingly complex media landscape, selecting and shaping the right stories and laying out a path towards the creation of communication that is as far-reaching and relevant as possible for any given project.
Communicating about CCI projects is not a simple task. Most such projects are complex by nature, which means they tend to contain an abundance of stories that the audience might take an interest in.